● Client: New Amsterdam Spirits ●Product: Custom Animated Epaper POP Display ●Objective: Boost on-shelf visibility & dominate the spirits category

●Retail POP Display ●E-Paper Technology ●New Product Launch The Challenge: Standing Out in a Crowded Candy Aisle When The Hershey Company launched two new Reese’s SKUs — Reese’s Pieces and Reese’s Stuffed with Pieces Caramel Big Cup — the brand faced a familiar retail challenge: how do you make a new product announcement unmissable in a candy aisle packed