A shelf talker is a small sign attached to a retail shelf edge, positioned directly in front of a product. Its job is to “talk” to the shopper at the moment of decision. Traditional shelf talkers are printed on cardboard, PVC, or acrylic and clipped onto the price rail. They work — but they are static. Once […]
Display Specifications Every OIK animated shelf talker is fully customized. Here’s what was built for Glenfiddich. Specification Details Display Type Animated Shelf Talker E-ink Display Shape Rectangular, but Custom-cut available Color Full-color printed overlay with amber & gold brand tones Thickness Ultra-thin 3.7mm — flexible, shatterproof Power 4 × CR2450 coin batteries (lasts 12 months)
E-Ink Animated Shelf Talker for Glenfiddich | OIK Display Read More »
● Client: Monster Energy ●Product: Custom Epaper Digital Signage ●Objective: Boost on-shelf visibility & dominate the beverage category Feature Paper Shelf Talker LCD Digital Sign E-Paper Digital Signage Power Required No Yes (outlet) No (coin battery) Sunlight Readable Fades Glare ✓ Glare-free Animated Content ✗ ✓ ✓ Maintenance Replace monthly Software updates None for 6-18
Monster Energy Digital E-Paper Signage Case Study OIKDISPLAY Read More »
May 25, 2026 | 10 min read | By OIK Display Team Most buyers searching for epaper digital signage assume it’s one product category. It isn’t. The term covers three fundamentally different technologies — each with distinct capabilities, costs, and ideal use cases. A brand manager looking for an animated shelf talker and a retailer needing cloud-connected price labels are both
Epaper Digital Signage Guide: Segmented, ESL & Full-Page Read More »
● Client: New Amsterdam Spirits ●Product: Custom Animated Epaper POP Display ●Objective: Boost on-shelf visibility & dominate the spirits category
Case Study: New Amsterdam Vodka Epaper POP Display Read More »
●Retail POP Display ●E-Paper Technology ●New Product Launch The Challenge: Standing Out in a Crowded Candy Aisle When The Hershey Company launched two new Reese’s SKUs — Reese’s Pieces and Reese’s Stuffed with Pieces Caramel Big Cup — the brand faced a familiar retail challenge: how do you make a new product announcement unmissable in a candy aisle packed
Here’s an honest breakdown of how they compare — and why the right choice depends on where and how you plan to use them. 1. Power: The Biggest Difference E-Ink Display LCD Display Power Source Coin batteries (CR2450) AC power outlet Battery Life 6–18 months N/A — requires constant power Wiring Needed None Yes —
Which Works Better at the Shelf Edge? E-Ink vs LCD Read More »
The retail floor is the final battleground for consumer attention. Studies consistently show that 70% of all purchase decisions happen in the store, right in front of the product shelf. Yet most brands still rely on static printed cardboard standees, paper shelf strips, and price tags that blend into the background. That’s changing — fast. Across
Why Brick-and-Mortar Retail is Switching to Customized E-Ink Shelf Talkers Read More »