Toshiba Washing Machine Aisle: Why Printed Cards Get Ignored and an E-paper Instore Advertising Display Doesn’t | OIK Display ● Retail Display · White Goods Printed Cards Get Ignored. An E-paper Instore Advertising Display Doesn’t. A static card taped above a washing machine blends into the aisle after the third visit. Here’s how a looping […]

Retail Shelf Display Specifications Product Category Segmented E-ink Retail Shelf Display (Electrophoretic) Form Factor Customization Any shape to customize. Die-cut circles, or rectangular edge strips available Flashing Animation Sequence Custom drive loop pre-programmed per campaign creative brief Power Consumption Method 4 x CR2450 coin cells (12 months lifetime under continuous flashing) Module Depth / Profile

Display Specifications Every OIK animated shelf talker is fully customized. Here’s what was built for Glenfiddich. Specification Details Display Type Animated Shelf Talker E-ink Display Shape Rectangular, but Custom-cut available Color Full-color printed overlay with amber & gold brand tones Thickness Ultra-thin 3.7mm — flexible, shatterproof Power 4 × CR2450 coin batteries (lasts 12 months)

● Client: Monster Energy ●Product: Custom Epaper Digital Signage ●Objective: Boost on-shelf visibility & dominate the beverage category Feature Paper Shelf Talker LCD Digital Sign E-Paper Digital Signage Power Required No Yes (outlet) No (coin battery) Sunlight Readable Fades Glare ✓ Glare-free Animated Content ✗ ✓ ✓ Maintenance Replace monthly Software updates None for 6-18

● Client: New Amsterdam Spirits ●Product: Custom Animated Epaper POP Display ●Objective: Boost on-shelf visibility & dominate the spirits category

●Retail POP Display ●E-Paper Technology ●New Product Launch The Challenge: Standing Out in a Crowded Candy Aisle When The Hershey Company launched two new Reese’s SKUs — Reese’s Pieces and Reese’s Stuffed with Pieces Caramel Big Cup — the brand faced a familiar retail challenge: how do you make a new product announcement unmissable in a candy aisle packed