Low VLow Visibility in Spirits Aisle
With 50+ whisky brands competing for attention, traditional paper shelf labels blend into the background. Glenfiddich needed a way to make their premium positioning instantly recognizable at the point of decision.
Static Print Stays Invisible
A printed label is a single frozen image — it cannot demonstrate the layers of brand heritage nor guide shoppers through tasting notes. In a crowded aisle, static signage simply disappears, while animated segments bring the brand story to life and hold shopper attention at the moment of decision.
Sustainability Expectations
As a brand committed to environmental stewardship, Glenfiddich sought a display solution that aligns with their sustainability values — eliminating the waste cycle of disposable printed signage.
Need for Premium Brand Expression
Glenfiddich’s brand identity demands materials that reflect quality. Standard LCD screens feel cheap and industrial — they needed something more refined for a luxury spirits brand.
The animated shelf talker perfectly captures our brand’s essence — sophisticated, innovative, and sustainable. It’s the first shelf material that truly does justice to a 130-year whisky heritage.
Display Specifications
Every OIK animated shelf talker is fully customized. Here’s what was built for Glenfiddich.
| Specification | Details |
|---|---|
| Display Type | Animated Shelf Talker E-ink Display |
| Shape | Rectangular, but Custom-cut available |
| Color | Full-color printed overlay with amber & gold brand tones |
| Thickness | Ultra-thin 3.7mm — flexible, shatterproof |
| Power | 4 × CR2450 coin batteries (lasts 12 months) |
| Viewing Angle | 180° — perfectly readable under sunlight |
| Operating Temp | 0°C to 50°C |
| Mounting | Integrated metal clips for seamless shelf-edge installation |