Corona Grabs Attention
with an Animated Beer Shelf Talker

How Corona deployed OIK Display’s custom animated beer shelf talker to drive in-store visibility across supermarket aisles without relying on external power outlets or costly shelf wiring.

Application: Beverage Retail POS Marketing Technology: Custom Segmented E-Paper

12 Months

Continuous Operation (4× CR2450)

3.7 mm

Ultra-Thin Panel

180°

Wide Viewing Angle

Zero

External Cables or Outlet Needed

Retail Channel Constraints in the Beverage Aisle

Primary Retail Bottlenecks

No Shelf Edge Power Outlets: Standard retail shelving lacks built-in power wiring, making corded LCD panels non-viable.
Safety & Maintenance Risks: Exposed floor cabling violates retail safety compliance and increases installation labor.
High Energy Consumption: LCD screens require continuous power supply and frequent technical maintenance.
Visual Saturation: Static printed cardboard wobblers blend into adjacent brand packaging after initial placement.

The Custom E-Paper Engineering Approach

Fully Battery-Operated: Powered by onboard coin cell batteries with no external wiring.
Pre-Programmed Flash Sequences: Custom animated segment cycles designed to catch peripheral vision.
Plug-and-Play Installation: Snaps directly into standard shelf-edge C-channels in seconds.
High Ambient Readability: Reflective E-ink technology maintains maximum contrast under bright store lighting.

Engineering & Custom Design Features

OIK Display manufactured a fully customized hardware solution tailored to Corona’s brand identity. The unit combines die-cut E-paper segments with a high-precision printed branding overlay.

Custom Die-Cut & Graphic Overlay

Industrial printing matching exact brand colors, integrated with a custom-shaped E-paper display window.

Autonomous Flash Controller

Integrated low-power micro-controller driving localized dynamic flashing sequences to maximize shelf-edge movement.

Bistable Low-Power Circuitry

E-ink display draws power only during segment transitions, enabling up to 12 months of continuous animation on 4 coin batteries.

Field Deployment & Operational Feedback
During regional retail testing, field teams completed shelf-edge clip installations in under 2 mins per unit. Because the units operate independently without software provisioning or electrical connections, store staff required zero technical onboarding.

Technical Specifications

Below are the hardware specifications for the custom Corona E-ink beer shelf talker:

Parameter	Specification Details
Display Technology	Custom Segmented Reflective E-Paper (E-ink)
Form Factor	3.7mm ultra-thin(panel)
Visual Animation	Pre-programmed multi-segment flashing loop
Power Supply	4 × CR2450 Replaceable Coin Cell Batteries
Battery Life	Up to 12 months (based on continuous animation cycle)
Viewing Angle	180° Full Reflection Angle (Glare-free)
Operating Temperature	0°C to 50°C (Compatible with chilled beverage sections)
Package	Each units packed with box

Comparison: E-Paper vs. Traditional POP Displays

Performance Feature	Paper Shelf Talker	LCD Digital Screen	OIK Animated E-Paper
External Power Requirement	None	Required (AC Outlet)	None (Coin Battery)
Dynamic Motion / Animation	No	Yes	Yes
Direct Light Readability	Good	Poor (Screen Glare)	Good (Reflective)
Installation Complexity	Instant	High (Wiring & Mounts)	Instant (Clip-on)
Custom Housing Die-Cutting	Yes	No (Fixed Rectangular)	Yes (Fully Custom)
Maintenance Overhead	Frequent Replacement	High Power / OS Maintenance	Zero (12-Month Life)

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Corona Grabs Attentionwith an Animated Beer Shelf Talker