Case Study: New Amsterdam Vodka Epaper POP Display
How a premium animated epaper pop display helped a leading spirits brand stand out on the bottom shelf, driving impulse purchases with custom e-ink shelf talkers — zero wiring, zero AC outlets, zero maintenance.
● Client: New Amsterdam Spirits ●Product: Custom Animated Epaper POP Display ●Objective: Boost on-shelf visibility & dominate the spirits category
May 24, 2026
3 min read | By OIK Display Team
Breaking Through the Visual Noise of the Spirits Section
The wine and spirits aisle is one of the most visually saturated zones in retail. Brands invest heavily in unique bottle shapes and labels, only to end up lined up side-by-side on dark, deep grocery store shelves.
New Amsterdam needed a breakthrough solution to capture shoppers’ eyes at the critical point of purchase. Traditional cardboard or paper shelf talkers quickly blended into the background and got damaged. What they needed was a new kind of retail POP display — something that could animate, attract, and endure.
Meanwhile, standard digital LCD screens were bulky, cost-prohibitive, and impossible to install due to the complete lack of power outlets on standard liquor commercial racks. An epaper pop display offered the perfect middle ground: the visual impact of digital with the simplicity of paper.
Custom High-Contrast Epaper POP Display
OIK Display engineered a fully tailored, ultra-thin epaper pop display — an animated e-ink shelf talker designed specifically to match New Amsterdam’s sleek, urban brand aesthetics.
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Brand-Matched Flash Animation
We developed a custom segmented epaper pop display that flashes the iconic New Amsterdam logo and geometric patterns, instantly drawing peripheral vision to the product line — a true animated e-ink shelf talker.
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100% Battery Powered (Cordless)
Built with an ultra-slim 3.7mm profile housing low-power coin batteries. This epaper pop display runs continuously on the shelf for 6 to 12 months with zero maintenance — no AC outlet required.
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True 180° Viewing Angle
Unlike glossy LCD screens that suffer from heavy reflection under harsh retail lighting, the epaper pop display uses glare-free e-paper technology to ensure crisp readability from any angle in the aisle.
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Magnetic Commercial Mount
The epaper pop display is equipped with heavy-duty magnetic brackets for instant, tool-free installation onto standard metal retail shelf price channels — deploy in seconds.
+24%
In regional test retail locations using the epaper pop display compared to control stores with traditional printed paper signage.
12+ Mo
The epaper pop display runs continuously with zero maintenance or battery swaps required from retail staff.
100%
The lightweight, durable epaper pop display made it effortless for brand ambassadors to deploy in under 10 seconds.
The epaper POP display with its flashing E-ink animation didn’t just look premium — it actively redirected the shopper’s gaze down to our lower-shelf placement. It transformed passive shelf real estate into an active, high-converting marketing asset.
Your Partner in E-Ink Innovationion
OIK Display manufactures 100% custom, battery-operated E-Ink shelf talkers that are ultra-low power and sunlight readable.